BRAND ANTI-COUNTERFEITING

Brand protection (anti-counterfeiting) is a topic that retailers have been focusing on, and it is also the direction we have been working towards. Thermal transfer anti-counterfeiting technology and Radio frequency identification (RFID) technology are at the heart of our brand protection solutions.

Heat transfer anti-counterfeiting label

Heat transfer printing is an emerging printing process that produces rich patterns, bright colors, small color differences, good reproducibility, and can meet the requirements of pattern designers. It is also suitable for large-scale production. Nowadays, both fashion and sports brands cannot do without the application of heat transfer labels. The use of heat transfer printing for simple brand protection is the preferred approach for clothing brands.

The new heat transfer printing technology can combine UV ink, metal ink, Micro Text with clothing patterns or logos, adding triple protection to clothing brands.

Moreover, sophisticated heat transfer printing technology can also be combined with mobile applications. Scan the patterns or numbers on clothes with your phone to verify the authenticity of the brand online.

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Radio Frequency Identification (RFID) anti-counterfeiting

Radio frequency identification is a wireless communication technology that can identify specific targets and read and write relevant data through radio signals, without establishing mechanical or optical contact between the identification system and specific targets. By utilizing the uniqueness of RFID chip codes and combining them with product labels, we truly lock in brand security.

Meisheng has a mature RFID tag and packaging production line, as well as a pocket label patent (patent number: ZL201920764482.6; type: utility model; name: a new type of bag type electronic smart tag.). Whether it is anti-counterfeiting, anti-theft, intelligent warehousing, logistics, or retail, Meisheng can provide you with a one-stop solution.

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Customized copyright protection

Whether it is a sports alliance or an original design work, the high-quality heat transfer printing process provided by Meisheng (patent number: ZL201210151455.4; type: invention; name: a heat transfer label making equipment; patent number: ZL2021021028035.3; type: utility model; name: a heat transfer electronic label.) can protect your copyright.

In addition to special printing techniques applied for brand protection, combining images or numbers with mobile applications can add more value to your customized products.

For example, after scanning the official customized player jersey with a mobile phone, it can be linked to the league's official website, or even a virtual reality (AR) image of the player. It can also be applied to fan products such as idol merchandise.

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New retail quality protection

In the new retail sales platform, users are more concerned about product safety. Through the combination of RFID tags and systems, Meisheng can provide anti-counterfeiting solutions for tracing the origin of new retail products.

Using the principle of data encryption algorithm, the product code, production batch number, effective date, and other variable data are encrypted and processed to generate digital supervision codes, establishing a basic database for anti-counterfeiting and logistics management.

Both new retailers and end customers can easily and directly verify logistics and product safety.

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